Palak Mistry

The challenge was never launching the product — it was making a premium, discretionary reading device feel valuable in a market where ~70% of book volumes are educational.

Competing with phones on functionality was the wrong strategy. I positioned Kindle around focus, distraction-free reading, comfort, portability, and a premium dedicated reading experience — then defined the India customer proposition and translated the global product into a locally relevant GTM across positioning, messaging, Amazon.in merchandising, and launch execution.

Indian users rarely remember content by title. They remember the plot, the actor, the character, the language, the context — the vibe. That gap is where conversational discovery either works or fails.

I translated Alexa+'s capabilities into India-specific Fire TV use cases and multi-turn conversational discovery, so the TV could follow how people actually ask.

Indian TV is fragmented across linear TV, OTT apps, and content providers.

JioTV+ brings these experiences together. My product work centred on content discovery, aggregation, navigation, and creating one unified TV experience.

My work on JioCinema focused on building and scaling the streaming experience through content discovery, engagement, personalization, and product iteration.

The product evolved from a streaming app toward an entertainment platform and the ecosystem that became JioHotstar.